Don's Guttering and Roofing Service has the experience, the licence and the work to back it. What's been missing is a steady flow of real enquiries from real homeowners in Penrith and Blacktown. This is the plan to switch that on with Facebook and Instagram ads, starting in the next two weeks, with the fee protected if it doesn't deliver.
Don, here's the honest read from what we looked at together. Ten to twelve months with the current provider and the map still doesn't show you in Penrith. The reviews went from 42 to one. And the enquiries that do come in are half scammers. None of that is a reflection on your work. It's a reflection on the channel you've been sold.
Where you sat on a live Penrith search during our call. The pack above you is owned by keyword-named listings and businesses with 25 to 160 reviews. That's a slow fight, and you've already funded a year of it.
Nearly every review you'd earned is gone. Old QR codes your customers couldn't use, and a profile that's been mishandled to the point customers saw another business's name when they rang you.
Scammers, tyre kickers and jobs you don't want. You can't tell where they came from or whether the good ones are being filtered off before they reach you. That's not a lead system, that's noise.
Here's what changes. Ads don't wait for Google to rank you. They put your work in front of homeowners in your suburbs today, ask them qualifying questions before you ever see them, and land the real ones in your CRM with your details already texted back. This is what a week looks like:
Google only shows you to the people already searching, and right now it's showing them everyone else. Facebook and Instagram let us put your gutter and roof jobs in front of every homeowner in Penrith, Blacktown and the Hills who's scrolling tonight, whether they've started searching or not. For a trade like yours, that's where the fast, steady enquiries come from.
No waiting on Google. Once the ads are live, the first enquiries usually land within the first few days. Our trade clients see it inside the first week.
Ads only show to people in the suburbs you actually want to work in. No Moruya, no Wollongong, no wasted spend on jobs two hours away.
Every enquiry answers a few questions first: suburb, what the job is, when they want it done. Junk gets dropped. You get a name, a number and a real job.
The one I mentioned on the call. An air conditioning business in Cairns, same kind of local trade as yours, went live on Facebook and Instagram ads in late August at $30 a day. First enquiry inside 24 hours. Eleven qualified leads in the first two weeks, two of them booked in the first week. Same playbook, built for guttering and roofing in Western Sydney.
You don't need to do much here. Give us access to your Facebook page, send through photos of your best jobs, and we build the rest. Your ad spend goes straight to Meta from your own card, so we never touch it.
We lock in the suburbs, the jobs you want more of (gutter replacements, Colorbond re-roofs, or both), the starting budget, and the lead number for your guarantee. Then we get access to your Facebook page and grab your job photos.
Ads written and designed from your real work. Lead forms with the qualifying questions. Your CRM set up so every enquiry is texted back within a minute and lands on your phone. Tracking installed so every dollar is accounted for.
Campaigns switched on across Facebook and Instagram in Penrith, Blacktown and the surrounding suburbs. First enquiries typically land within days.
Budgets, audiences and ads adjusted every week. Ads that stop working get swapped. Every Monday you get a short, plain English email: what ran, what it cost, what came in, what's next.
This is the paid ads package we talked through on the call. One flat monthly fee, no setup fee, no percentage of your ad spend, no contract. The ad budget is yours and goes straight to Meta. I've also left the all-in option on the page because you asked about fixing the Google side too, and the maths on it is worth seeing.
At a $4,000 average gutter job, the ads package pays for itself the moment you win one job a month. The guarantee means that if 15 real enquiries don't land in 60 days, you're not paying us while we fix it. You've already spent a year on the slow option. This one's judged in two months.
Your first month is collected the day we kick off, then it rolls month to month from day 31. No setup fee, no lock-in, cancel anytime with 30 days notice. Prefer to pay a quarter upfront? Same price, your call. All prices ex-GST, 10% GST added on invoices.
If the leads don't land, the fee pauses. Nobody else you're talking to will put that in writing. Ask them.
Direct line to the person accountable for the result. You've got my mobile. Straight answers, no account manager three steps removed from your ads.
Gutters, roofs, air con, concreting, cremations, physios. Australian local service businesses, every one of them. This isn't a side niche for us.
I only run ads for one business per trade per area. Once you're on, the Penrith and Blacktown guttering spot is closed to everyone else, including the bloke who copied your photo.